Spanx is for Sweethearts

To continue the thread of Valentine’s Day-themed lingerie events, Spanx had a fantastic, fun-filled fall preview slash dance party last night. Held high above the hustle and bustle of New York Fashion Week at Chelsea’s Glasshouses, the popular brand – along with founder Sara Blakely – showcased new shapewear in foundation, hosiery, swim and active forms. Retro was a key direction, with high-waisted briefs sporting jacquard faux panels and delicate laces elegantly lining bras.

With the glittering New York City lights as backdrop, mirror ball shining and a hot 90s soundtrack blasting, the event took us back to awkward junior high dances…In a good way – there were hors d’oeuvres, champagne and super-fancy Spanx pants, after all. We’re sure that many a girl (and guy) will be getting gussied up today for a romantic night out. And what will they be wearing underneath? Spanx, of course.

Happy Valentine’s Day!

P.S. Don’t forget to check out our Valentine’s Day Design Capsule for key trend direction for 2013.

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