Soul 2 Seoul: Why vintage vinyl fans should plan a trip to Korea ASAP

collection cafe and bar38

At WGSN, my team and I recently visited Seoul, Korea for SS18 fashion and colour research, as Korea is fast becoming a hot spot for trends and in particular China is heavily influenced by what’s happening in Seoul.

There were some things we expected, the stunning street style and the cute cafes, but what we didn’t expect to see was how hot vinyl records are both for listening to and as a tool for creating cool displays in cafes, bars, restaurants and in stores.
We first spotted this record interior decor trend, near where we were staying, in new hot spot district Itawon at the seriously impressive Music Library  which houses 10,071 vinyls.

Music Libary39
Created by a crew of Korean music collectors, they travelled the world to pull together this impressive collection including rare originals such as the sex pistols 1977 track ” God save the Queen ” . Downstairs serves as a music venue for up and coming Korean indie Music acts .

Cool bar and café in the hotspot called Collection Café uses retro vinyl as a backdrop behind the bar,

collection cafe and bar36

This was a familiar sight that we also saw at trendy bar and restaurant HideOut Seoul, though they had cheekily adapted some of the covers to have a Korean spin.

Hideout Seoul31

Hideout Seoul32

Music fans, head to Seoul ASAP.


Want more? Check out Jane’s fashion interpretation of the Pantone Colour of the Year here.

Get to know what’s next for travel, fashion, design and colour – Join WGSN.


Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.