SoPost: The website that wants you to have free samples of your fave brands
By WGSN Insider

SoPost, a new start-up is bringing product sampling online, with innovative digital campaigns to turn samplers into customers. WGSN Director of Brand Extensions Lauretta Roberts reports

Dec 21, 2015
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It’s the season of giving and it seems some of the world’s biggest brands are queuing up to gift us (and our friends) for free. But they haven’t just been consumed by seasonal goodwill, it turns out giving us free stuff is a very good way of creating extremely loyal customers. So this is one trend we can expect to last well beyond the holiday season.

Of course free samples given out in shops, at events and on the streets are nothing new but exploiting consumers social networks to distribute free samples is. One young entrepreneur, Jonathan Grubin spotted this opportunity and conceived SoPost, which neatly combines the world of free samples, social media advocacy, publicity, customer acquisition and loyalty in one simple process.

Brands come to SoPost to create a campaign, which allows users to click on a link to redeem their free sample. That campaign is then pushed out to the brand’s social channels whose advocates pick it up and share with their friends. Their friends in turn click on the link, provide their contact details to receive their free sample (and can opt-in to receive further information from the brand), and hopefully then go on to be fully fledged customers.

SoPost already works with leading consumer brands, including Benefit cosmetics, Liz Earle, Britvic and Cadbury’s, which has just completed its second #CadburySnowball Christmas Campaign with SoPost. Twitter users were able to “hit” each other with a #CadburySnowball Tweet and when the recipient input their postal details, they received a free gift pack of Cadbury’s seasonal Snow Bites treats.

wgsn_cadbury-snowbite

It’s too early to reveal the results of the campaign (but that Cadbury’s has come back for seconds suggests it works, as do some of the recipients tweets), however after a recent campaign with Benefit, SoPost claims 97% of the 14,000-plus recipients of a sample of its new POREfessional product said they would go on to buy another Benefit product.

They do say it’s better to give than receive and here’s a very good example of why.

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  • amanda smith

    hi there i was wondering if you have any samples i can try please

  • kim

    Hi I was wondering if u have any samples I could try please

  • Maria barton

    Would love to try out some brand samples please x

  • gaynor spanswick

    Would love to try out some brand samples please

  • Kerrie Haywood

    Would love to try out some brand samples please x

  • Michelle long

    Love sopost

  • love too try new things.. and always love samples gives me chance too try.. and give feed bck and its fun too get in the mail.. its like Christmas!!

  • F. Abraham

    Would love to try out the samples and be introduced to the old and new stuff available out there, specially the things I may not be aware of, thanks!

  • Liz Kelly

    Fantastic idea – love trying out new products prior to buying full size items – hope to get opportunity to try a lot of different brands now – good luck – thank you

  • julie short

    How do I join?

  • christine mcintyre

    Fantastic idea as I love trying things to help me make up my mind before I buy full size

  • karen baldwin

    OK so how do I join ?

  • Pam Lawrence

    I sometimes get sent a sopost gift by friends. How do I join so that I am the one who knows first, and gives first????

  • Russell briggs

    I want join so post

  • Russell briggs

    Sign me up

  • Iris Tilley

    Yes please

  • ANASTASIA SKALIDOU

    Sign me up,please

  • Vladimir Visochenko

    Sign me up,please

  • Ema Senior

    Count me in. I love a good freebie and so do the Followers on my FB page Single Mum Saving. :)

  • Lynn Reid

    Would love to join

  • Would love to sign up to free samples.

  • Gail Alderson

    Would love to join

  • vicky mcmasters

    Would love to join how can i please.

  • tracey

    Plz sign me up

  • martyna jakobowska

    how do i join?

  • katie davis

    I trial and review items for other project teams would lobe tonrecieve samples .

  • SUSAN BEATTIE

    benefit and other make up please

  • Claire

    I’m interested in trying various products

  • Yvonne king

    Sounds interesting testing products

  • Charlotte Phillips

    Product testing in exchange of honest review

  • amani khan

    Always good to try before you buy

  • Sign me up!!

  • Julia Wilkes

    Love to try new products, it’s the only way to know if you like it after all!

  • Joanne Exley

    Would love to try new products

  • Leonardo Gaton

    I would love to try the new Gillette Fusion

  • Kim Styles

    I would love to receive review and pass on your quality items

  • Elizabeth obrien

    Love love n love some more

  • Diane Ayres

    Just tested and reviewed the Elvive fibrology hair range for you. Would love to do more tests. Don’t know if you have a ‘sign up’ page so am commenting here.

  • Lisa Newell

    Sounds exciting, love trying new products. How do you get signed up to SoPost?

  • Jacqueline Abrego

    so how do i sign up.

  • Linda Morling

    Would love to test and comment on products

  • Julie Feathers

    How do I sign up to SoPost would love to sample and review products

  • Love trying new products and giving my honest opinion

  • Judy Fornwald

    Free mascara sample

  • Maryte Ladygaite

    Love to have free samples and try new products.


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