3 hours ago | By WGSN Insider
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Last week (January 9), East London’s denim and workwear emporium Son of Stag hosted an exclusive party for the launch of the new Men’s File and Clutch magazine co-release. From motorheads to vintage enthusiasts, the night brought together some 428 visitors to celebrate the releases and newly refurbished store. We take a look at what went down on the night.
Many of our readers will no doubt already have their hands and poured through the long-awaited issue #9 Men’s File released in collaboration with the amazing Japanese motorcycle-style magazine Clutch. The dual release sees a combined 400 pages pulling together the best news in the men’s heritage and workwear scene alongside all-you-need-to-know update on Japan’s impressive bike building world. Its also the ‘Tokyo Edition’ for Clutch too, so if you want to find out whats happening in Japan make sure you pick up this one.
With such a huge release, what better place to celebrate the launch than the UK’s number one denim store, Son of a Stag. Presented in collaboration with Sailor Jerry, the event pulled in some of London’s most creative people and big names in the heritage and motorcycle scene to share some drinks and let their hair down. Alongside Men’s Files Nick Clements and Son of a Stag owner Rudy Budhdeo, there were riders from The Bike Shed, The Black Skulls and various other bike posses as well as Nigel from Classic cars club who had his vintage corvette parked outside the venue along with some of the coolest bikes seen in one location. Photographer, Horst Friedrich (Drive Style, Cycle Style & 21st Century Mods) was on hand to capture all of the striking looks so watch out for those in the next release.
While punters enjoyed the music and totally endless free bar of cocktails and beers flowing all night at a space across the way from the store, Son of Stag owner Rudy also invited visitors to check out the newly refurbished store interior and all the new brands that have been secured from Japan.
If you haven’t got your copy already pick one up now through the Men’s File store for £20 / €20 in Europe. Each one is a collector’s item and is literally packed with incredible photography and writing: Men’s File is 100% English language and Clutch is in Japanese, with English subtitles on most stories, however both are about visuals as they are the real story-tellers. Check out this short video here with Nick Clements to find out whats in each issue.
Photo credits: Tom Griffiths.
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