Feb 23, 2017 | By Vittoria Toffoli
Experience Lifestyle & Interiors on WGSN.
A new printed newspaper concept, in collaboration with British newspaper The Guardian and The Newspaper Club, places importance on in-depth news stories, and features that sometimes get lost or missed by readers while browsing the Internet each day.
Called The Long Good Read, the project is the brainchild of former Guardian employee Dan Catt, and was actually launched as a web-based experiment several years ago, as a way to reinvigorate “the lost art of long-form reading.” Using algorithms and web analytics, Catt would collate Guardian articles receiving the most readership, or comments each day, into a separate, online site.
In a bid to highlight the importance of taking respite from the Internet and our computer screens, Catt and The Guardian team decided to take the concept a step further by turning The Long Good Read into a tangible, printed newspaper.
“It’s part of a noble heritage: people wanting something to read when they’re drinking their coffee or tea”, explains head of technology at The Guardian, Jemima Kiss.
We highlighted the movement towards slow media, back in January 2012, in our In The Air report, Digital Downtime. Read more about The Long Good Read via the website, alternatively, pick up a tangible copy at the #guardiancoffee shop at Boxpark in Shoreditch, East London. – Samantha Fox
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