May 04, 2017 | By Nivindya Sharma
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New York: Despite this season marking their first runway show and appearance at New York Fashion Week, John Elliott + Co has already built an impressive following, proven by show attendees like Kanye West. The brand’s look is one of soft streetwear, known for its side-zip hoodie and fitted jogger pants. The brand elevated that this season with the tonal styling of a muted palette and the inclusion of items like parkas, aviator jackets and car coats and materials like fine wool and waxed nylon. Everything was still elongated, stacked, and layered, but slightly more tailored. Selected as one of GQ’s Best New Menswear Designers in American last year, John Elliott + Co is definitely a brand to watch. – Matt Feniger
Theme: Soft Sport-Tech Streetwear
Key Items: tight jogger pants / relaxed t-shirts / pull-over and zip-up hoodies / longer line bomber jackets / shackets / car coats / slim khaki pants / hybrid joggers / varsity bomber jackets / utility parkas / windbreakers / elongated t-shirts and cardigans / marl cardigans / layered wool shorts / marl tights / padded high shine bombers / nylon anoraks
Colour: white / ivory / cream / beige / camel / army green / charcoal grey / dove grey / heather / metallic silver / ink / navy / black
Materials + Trim: Japanese fine melton wool / waxed nylon / leather / cotton / jersey / rayon / satin / nylon / wool / spandex / suede
Print + Pattern: buffalo plaid
Accessories + Footwear: all-white trainers and black hiking boot-trainer hybrids in collaboration with Nike / knit beanies
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