Soft Clothes for Hard Times

Milan…Bottega Veneta

Tomas Maier’s response to the recent hard realities of the world was to go soft. For the F/W 09/10 Bottega Veneta collection, he had the comfort factor of a cardigan in mind (“Not an actual cardigan, but that attitude,” he pointed out in notes), and so, the knits were the foundation in everything from sweaters and cut and sew to the special trims and accessories like a cashmere bow tie. The volume of previous seasons was trimmed down, evoking a kinder, gentler proposition that at times, bordered on being too bland. Fabrics were heavily washed to give them a gently worn character, which has become a Maier signature in recent seasons. The result in the suedes, velvets, and cashmeres was a warm, reassuring fuzz. Colors remained relativity cloudy and earnest, with chocholate, mocha, grey and blush making up most looks. The collection encouraged men to wrap themselves in luxury and comfort while their world is crumbling down around them.


Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.