Sochi 2014 // The Opening Ceremonies

On Friday, February 7, the 2014 Winter Olympics kicked off in Sochi. The Opening Ceremony took place at Fisht Olympic Stadium, introducing the athletes participating in this years events and we couldn’t be more excited to tune in. As one of our favorite events in sports, the Opening Ceremonies of the Olympics is always exciting to watch as it sets the stage for the following weeks of Olympic games. “Dreams of Russia” was the theme of the ceremony, as it contained an extravagant display of lights, music, and choreography.

Images via ABC News

Many countries worked with designers to fashion one-of-a-kind outfits created specifically for this night from a range of top designers and sportswear brands. Patriotic pride was the key influence for each of the team’s looks.

Image via ABC News

USA: Ralph Lauren – Patchwork cardigans with stars and stripes motifs, matching hats, cream colored turtlenecks, thick black boots with red laces.

Image via Yahoo

Sweden: H&M – Layered look with cobalt as they key color. Asymmetric zipper creates a very modern, fashion-forward look. Hints of yellow and all-over print pants add a pop.

Image via USA Today

France: Lacoste – Sophisticated, tailored look. Blazer variation of a puffer coat, paired with khaki pants and color-blocked sweaters.

Image via USA Today

Tonga: Represented their country well, bringing a costal vibe to their outerwear. Palm tree motifs brought a fun, playful vibe to their look.

 Image via Yahoo

Russia: Bosco – Classic look with traditional Russian motifs and prints. Women wore long, down coats, trimmed with fur. Men wore double-breasted coats, with sheepskin trim.

Image via USA Today

Japan: Descente – Sleek look  in a white and navy palette with minimal, knee-length jackets.

Other team sponsors included Giorgio Armani (Italy), Fila (South Korea), Puma (Jamaica), Willy Bogner for Adidas (Germany), and Asics (Netherlands).

Keep your eye on this space for more Olympic coverage and trends as the games continue in Sochi!

Image via ABC News

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

Related Stories

Active brands creating cool consumer experiences

How active brands are using experiences to engage consumers

Opening Ceremony: Best in Show.

Amazon Body Labs

Amazon Body Labs buy could be fashion fit game-changer