Jun 15, 2018 | By Sidney Morgan-Petro
This past Saturday, Stylesight headed down to Sullivan Street to check out New York’s winter Sneaker Con, a semi-annual meetup for sneakerheads to buy, sell, trade, and see the newest kicks. In its third year running, the originally New York event is sponsored by adidas and is now hosted by 6+ major cities in the US. These additional events don’t affect the attendance at this winter’s trade-athon, with a three city-block line of sneaker seekers waiting in the December chill.
Inside, vendors deck their tables with graphic tees, fitted caps, and of course, extensive sneaker collections. The most popular collector’s kicks are the ubiquitous Nike Dunks in a range of colorways and textures, with Jordan Brand, adidas Originals and adidas Originals x Jeremy Scott in close seconds.
Run DMC x adidas Superstar 80s “My adidas” (signed)
The most enterprising aspect of the Sneaker Con franchise is independent trading, with collectors providing their own market. A fairly young following sustains this system, paying ten dollars at the door to trade. Limited edition Asics, Nike Lebron 8s and 9s, and Nike SB are hoisted up atop their shoeboxes for the crowd to scope out the next potential addition to their collection.
Accessories are a staple at most vendor selections. Key chains, wristbands, stickers, and the usual marketing gear is accompanied by some unexpected sneaker-specific finds. The niche market for sneaker care is catered to with offerings of plastic sole protectors, inventive lengths and widths of shoelaces, and care kits to keep kicks fresh.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.