Sep 26, 2019 | By Jane Boddy
Get more with a WGSN membership. Click for a demo.
Sep 18, 2017
By Theresa Yee
Lipstick fans take note. Smashbox has unveiled a game-changing 3D machine that literally prints a lip colour right before your eyes. Our senior beauty editor Theresa Yee went along to the press launch last week to discover this new game-changer. Here’s what you need to know…
What is it?
It’s a special machine that 3D prints a lip colour in about a minute. The best thing is watching the lip colour come to life, which is mesmerizing!
What’s the USP?
There are only three machines in the world: one in California, one in London and one at Smashbox’s laboratory in the US.
How does it work?
The machine is really cool and super clever. It prints the colour on a mirrored compact rather than in bullet form. It’s only available as a gift with purchase at the moment at Smashbox’s Studio Store on Mortimer Street, London, however, it is also being used at beauty events.
Why we love it?
It can create a range of different designs. For the press launch, iconic London landmarks, the British flag and fun motifs such as lips, birthday cake and diamonds were printed for the UK journalists to take home in their goody bags. Right now, the machine can only print one colour (a red that suits pretty much all skin tones), but we think there could be endless possibilities for 3D printed cosmetics and even different colours that can be created in the future.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.