Jan 13, 2017 | By WGSN Insider
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Unit sales of smart watches are expected to grow 358% from 2014 to 2015, according to the Consumer Electronics Association (CEA).
The introduction of the Apple Watch as well as continuing uptake of other similar wrist-worn devices from the likes of Samsung and LG, will result in a total of 10.8m sales across the US.
The category – one of a number of wearable technologies being tracked by the CEA alongside fitness trackers and smart eyewear – will also see 470% growth in revenues year on year, to a total of $3.1bn. Combined, the industry is expected to hit $5.1bn in 2015 and up to $7.6bn in 2018.
“Once you put a big name like Apple or Samsung into the mix, [everyday consumers] start to take notice and start talking about them over coffee,” said Jack Cutts, director of business intelligence at the CEA, referring to the mass awareness of wearables up ahead.
Speaking at technology trade event CES, he suggested these devices – smart watches especially – will be mainstream by 2018, but he urged the industry not to set expectations around the kind of penetration experienced by smartphones. Success doesn’t have to come in the form of ubiquity, he explained.
Those who do win will incorporate both “premium” and “fun” designs over the next few years, he outlined, with price points sitting at $500 to as low as just $30 in 2020.
He also suggested that such devices would become increasingly useful. Beyond just the communications or fitness/health tools they are today, they will also incorporate things like authentication, a central hub alongside the phone for everything to do with the Internet of Things, and more.
“Does my dad need one yet?” asked Cutts. “No not really, it’s still a very techy device, but we’re on the cusp of that changing.”
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