Mar 21, 2017 | By Marian Park
Request a demo and see WGSN for yourself.
Everyone who has tuned in to Nickelodeon during their childhood has wondered what was in that acidic lime green mixture that pummeled kids, adults, and celebrities all over the Nickelodeon network, and has now become a nostalgic memory and mascot of the golden age of ‘90s preteen television. Mathew Klickstein gets the inside scoop while becoming the source of every millennial’s envy with his just-released nonfiction, Slimed! An Oral History of Nickelodeon’s Golden Age where he got a behind the scenes story from interviewing 250+ creative VIPs that were a part of this cable networking revolution. With programming among the ranks of Clarissa Explains It All, The Adventures of Pete & Pete, Salute Your Shorts, What Would You Do?, Are You Afraid of the Dark?, All That, Ren and Stimpy, and many more, Klickstein highlights how this First Kids’ Network’s indie spirit persevered and conquered children’s entertainment.
This retrospective couldn’t have come at a more perfect time, with `90s nostalgia at an ultimate high. We see a boom of wistful BuzzFeed articles, resurgence of ‘90s street style, and the refocus of attention on everything 1990s as a result of `90s children completely grown up and in the spotlight to have their voice heard.
The stylings of these beloved characters infiltrate the juniors and young men’s markets, influencing rave-grunge ensembles as well as a variety of graphic and print inspirations.
Rocko’s Modern Life tee spotted at Governor’s Ball.
And we will always attribute the iconic buffalo plaid flannel cap to Little Pete of The Adventures of Pete & Pete.
– Kathleen Tso
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.