Simply Sari



While milling about the lobby during Fashion Week, my co-worker Sarah and I were hauled into the Lycra booth by New York designer Sari Gueron’s (very insistent) publicist. The whole Lycra booth was a sell-out kind of thing, where a few designers (Zac Posen among them) were asked to create garments using Lycra in exchange for free publicity. We met Sari Gueron (who I’m sure is sick and tired of Sarah Jessica Parker comparisons) and she was super-nice, yet wily enough to evade my question concering her involvement with the Lycra booth. “Oh, I just love the material, you know?” Sure you do. But I do love her simple, wearable designs that are obviously a reflection of her own laid-back style. I mean really, she’s from Connecticut, what else could the woman do? Pics for you, from Stylesight.


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  • Mellie

    She’s not sari about working with lycra 🙂

  • alexander léger

    does anyone love lycra? sari, don’t lie to us.

  • oh the puns! and for the record, i detest lycra.

  • I love the 1st dress, absolutely love. I could see myself wearing it A LOT.

    this is going against popular opinion but sometimes if done properly a little bit of lycra ain’t so bad.


  • Audur Sveinsdottir

    Hi there. Love, love her designs. but what is up with the super-anorexic-tighs on these models? Those dresses belong on normal-figure-bodies.

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