New York’s Garment District has banded together to bring a runway show right onto the street — It’s called the Sidewalk Catwalk. Yesterday, Terry Lundgren, chairman and chief executive officer of Macy’s Inc., along with LF USA, The New York Times and HP, unveiled the sponsored project, which is also in conjunction with the Fashion Center Business Improvement District and several designers. The idea of the project is to bring attention back to the area that has been a center for creativity for the fashion industry even amid its shrinking manufacturing business in the USA. A total of 33 mannequins cover the stretch of Broadway between Herald Square and Times Square. The area was transformed into a pedestrian plaza with outdoor seating and mannequins were dressed by designers such as Tommy Hilfiger, Kenneth Cole and Elie Tahari.
Stroll along Broadway from 35th to 42nd Streets through Sept. 3 for a glimpse of the designs.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.