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True Religion caters to their widespread fan base with bold stitch and funky detailing, but now they’ve focused in on an often neglected specialty group: petites. The brand has redesigned the dimensions of several classic styles to offer an appropriate 31″ inseam. True Religion just made it easier to flatter yourself, while the average woman buying most premium brands will continue to visit a tailor after each new jean purchase. Zero-in on new opportunities within a brand’s own following in-order to keep every customer happy and help them cut costs, but buy denim.

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