Shopping for kidswear never looked so good

2016 has seen a rise in consumers wanting to ‘shop small, independent and local’ for the kidswear category.

Everything kidswear has never been so accessible with the rise in UK boutiques, pop-ups and concessions.  Carefully selected brands are being showcased in beautifully curated stores offering a one stop-shop for everything you may need for your little ones including kidswear, interiors, gifts, toys and party supplies. These stores have a showroom essence, which you can buy all of these lovely products in a very personal shopping experience, from the products carefully selected and curated to the store layout and environment.

Show your support and shop independent with all of these personable mamas working hard to celebrate the kidswear world.

Shopping for kidswear: TheLittleNaturalCo03

The Little Natural Company

Molly Meg has had their Islington shop door open since late 2015 after having a successful online store along with a series of pop-ups. In her new store Molly Meg has been running hands-on workshops for little ones collaborating with Young.Double, Infant Art Club and Little Art Forms some of which run inline as part of London Design Festival week. Scandimini‘s West Kensington showroom opened late 2015 and celebrated their 5th Birthday earlier in the year with a collaboration with Gardner and the Gang and Nor-Folk. We are really excited to hear that Scandimini have selected items from the upcoming Wolf & Rita x JC-de-Castelbajac collaboration available to buy from January 2017.

molly meg store

ScandiMini Blog-13

Over the festive period The Wee Department Store have a pop up shop in Brighton open from November 2016 until early 2017. Brands include local knitwear brand The Bonnie Mob and  sleepwear jimjams by The Bright Company. A favourite of ours is the crochet blanket from Zilla Kids with 20 knitted animal puppets attached to the colourful baby blanket.

the wee department store 01

Annual store formerly Abacus Kids, is now open for business in Lincoln with a beautifully styled store stocking toys, clothing, books and kidswear magazines. For todays modern kid Annual sells a selection of Kid-O toys, Bobo Choses clothing and Lucky Boy Sunday cuddle’s to name a few. The shop has been meticulously styled and thought out and looks like quite the experience.

annual store04

To celebrate the relaunch of Little Liberty, department store Liberty London has opened its doors to a Cissy Wears concession pop up. Since opening the cult kids concept store, Cissy Wears has been running a series of events and workshops including screen printing with Young.Double and a Q&A with the founder of The Animals Observatory. The Liberty Kidswear department is also hosting The Bright Company, The Bonnie Mob, Scamp & Dude and Bob & Blossom amongst many others on the revamped third floor.


I’m especially excited by a local store opening in Sussex’s Lewes of The Little Natural Co. Owner Charlotte sells a beautiful selection of baby and children’s organic, natural and handmade products including Organic Zoo, Mini Rodini and The Gray Label. With an emphasis on ethical and sustainable production The Little Natural Co hope to provide natural products leading by example for future generations. Her store has been carefully considered with wooden panelling and pretty displays and not to mention a crucial play area for little ones.


Although these stores are dotted about the UK they are all easily accessible online which makes it incredibly difficult to avoid.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.