W Magazine along with the Standard Hotel hosted the Shop W Style event in the Meatpacking District of New York on Saturday. Hosted in the new gift shop of the hotel, mimosas and light refreshments were served while excited shoppers perused small pop-ups and learned about special features at over 40 neighborhood retailers such as discounts, gifts with purchase and other delights like macaroons. Guests received one-of-a-kind pieces made on site by Quickie Couture or beauty applications from Shiseido’s makeup artist. Kate Moss’s new handbag collection for Longchamp was on display along with Tacori’s sparkling jewelry. Celeb stylist Sarah Gore Reeves was on site and at the Hugo Boss store giving advice on updating your wardrobe, while designer Chris Benz was at Diane von Furstenburg working with other clients. Complimentary copies of the latest W Magazine with Jen & Gerry on the cover were also available.
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