Nov 16, 2017 | By Lourdes Linares
There is an obvious line drawn between what we consider “shoes” and what we consider “sneakers… right? With the lines blurring more and more Converse has a campaign to set the record straight. Hitting full stride last summer, the campaign has continued to evolve and proven to be a season-less campaign. Through a more subversive approach the message is here to stay.
Shoes are boring, wear sneakers.
We are loving this new video just released by the brand, and can’t wait to see what starts popping up now that Spring is finally upon us!
Photo from August 2012 – NYC
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.