She’s obsessed with how cultural icons are made and creates with them in mind. WGSN Youth Editor Sarah Owen meets the design student in Tel Aviv
In the fourth part of our series spotlighting future talent from Shenkar College in Tel Aviv, we meet Yarden Levy – a design student who is inspired by cultural icons and The Big Apple.
Name: Yarden Levy
Inspiration for your student collection: I was inspired by the “I heart NY” logo designed by Milton Glaser. I see it as a cultural icon that had a huge impact on the way we can express love, making it easy and fast. I call is fast food love.
What do you love about Shenkar? How extensively we explore the multiple aspects of fashion design, the theoretical, the technical and the creative.
Which companies would you like to work for? Fashion media is something I would love to explore further, through work with magazines such as Dazed or Interview.
Where do you find your inspiration? I most often find inspiration in pop culture, trying to figure out the DNA of cultural sensations and icons.
How important is social media when designing your collection? I think it’s very important to think of how your designs will look to someone who views them only on a screen, and how they are relevant to what’s happening in social media, because that is our environment.
Where do you like to shop? I usually buy clothes at concept stores, because I like a curated selection of both clothes and accessories.
What is fashion like in Tel Aviv? Like everything in Tel Aviv, it’s eclectic, combining the old, the new, the dirty and the clean.
Like what you just read? Check out Sarah’s latest photography and what she’s seen – follow her on Instagram @sarahsarahowen.
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