21 hours ago | By Lizzy Bowring
Shanghai Fashion Week continues to evolve and grow on an epic scale. Last week was a whirlwind of events which included the China debut of Fashion Rocks, nearly 50 catwalk shows at Xintiandi and 18 presentations hosted by Labelhood (a platform dedicated to showcasing young emerging Chinese designers), kidswear shows at 800 Show and a partnership with concurrently occurring trade shows (The Hub and Ontimeshow).
But my highlight for the week? The shows hosted by Labelhood that were hosted in historic buildings along the Yuanmingyuan Road area near the Bund. Spread across seven buildings, this is the second time Labelhood has shown as part of Shanghai Fashion Week. On October 14 a special menswear dedicated day was held in partnership with GQ China marking an important step forward for China’s emerging menswear designers. Need to know brands like Staffonly, Feng Chen Wang and Hiuman were some of the brands to watch.
Feng Chen Wang’s untraditional show was themed “Killing Time Club” instead of walking a runway, models played retro video games and wandered around pool tables. Throughout the day major names like Sankuanz also held art-inspired, visually merchandised static exhibitions.
For womenswear Yirantian’s ‘Begin With Dapper’ themed show was a top presentation attendees were talking about. Soft silk was contrasted against metallic elements and was inspired by a dressed down feminine take on menswear, very much in the vein of the new garconne look that is currently popular in the UK. Urban streetwear inspired hoodies were also mixed with tailoring messages. Long-time design heavyweight Uma Wang’s closing show in partnership with 1436 was also something that had guests buzzing.
For me what I found most interesting was that these designers who showed at Labelhood have a loyal, young following of Millennial and Gen Z fans. These brands become icon/ celebrities locally and now enjoy the same positioning as international designers do in China. This is a really remarkable step forward for Chinese designers who are now becoming acclaimed at home and internationally too. I can’t wait to see the what the next season has to offer.
Want more from this author? Check out Jennifer’s blog on The Rise of Creative Collaborations In China here.
Like this blog? Join WGSN for retail insight, womenswear trends, and business strategy reports.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.