Seven Senses Denim: A bold organic, ethical start-up supporting artisans
By Samuel Trotman

It’s sustainable and supporting craft in rural India. There are lots of reasons you should be interested in Seven Senses Denim, says WSGN Denim Editor Samuel Trotman…

Jul 23, 2015


At Kingpins Amsterdam this year, a new Indian denim mill – Seven Senses Denim – launched to a group of global denim producers including big names like Orta, Cone Denim and Kuroki. Not only was Seven Senses the only Indian mill at the show, but its unique collection of handwoven denims that are ethically and sustainably sound really stood out.

Based out of Amsterdam but made in India, the company was founded in October of 2014. It’s a partnership between Ecologic Republic’s Andriana Landegent and Amit Anurag from KDB SamitiKattin Dhuniya Bunkar Simiti, an official Indian non-government association working in Bihar.

This collaboration of ethically conscious parties has resulted in a collection of high-quality, organic, and naturally dyed denim fabrics handcrafted by local Indian workers. Similar to Arvind’s Khadi Denim programme, Seven Senses aims to revive, preserve and share India’s craft traditions with a wider global audience and contribute to the sustainable development of remote Indian rural areas where these artisans live.

The denims are somewhat different to your average selvedge denims from Japan or the US. As each of the fabrics are hand-spun, handwoven and naturally dyed, the construction has a much more open and airy look. Also, the yarns have irregular thicknesses, giving the denim more character and an authentic look in comparison to machine-plying which generally causes tight and highly twisted yarns.

Furthermore, the natural dyeing process enhances the denim’s unique appearance. Each of the yarns are infused with a mixture of essential oils and herbs before being naturally dyed in sunlight, resulting in brighter and more intense colours. The selvedge is even lined with a silver thread in a nod to traditional Sari clothing.

To showcase the fabrics, the mill tapped denim designers Mohsin Sajid of Endrime and Paul Kruize to create pieces using their handwoven fabrics. Below you can see the jeans and workwear jacket that were on show at Kingpins.

Check out more on Seven Senses fabrics and their values over on their website and keep up to date on their news via Instagram @Sevensenses_handwovendenim

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Seven Senses Denim: A bold organic, ethical start-up supporting artisans
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Rajesh Dudeja
Apr 28th, 2016

We offer a wide range of hand-made denim, ranging from 5 oz to 15 oz, made from 100% cotton singles yarn, in various colors. We sell in retail and also supply in bulk. Check out the complete range on our website at

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