Apr 19, 2017 | By Gemma Riberti
Experience Lifestyle & Interiors on WGSN.
Now in its 15th year, the Pavilion has grown to become a much-anticipated temporary landmark of the London architectural landscape, allowing its internationally renowned designers the opportunity to experiment with temporary structures and ephemeral architecture.
Following in the steps of Smiljan Radić, Sou Fujimoto and Herzog & de Meuron, to name a few illustrious predecessors, SelgasCano represents the first Spanish studio to be commissioned the design of the temporary Pavilion.
Plans are to be revealed in February 2015, and they will need to respond to the flexibility, multi-purpose social space with café brief criteria that will make the structure an unmissable destination throughout the summer. SelgasCano’s work is characterised by the use of synthetic materials paired with new technologies, enlivened by often bold and unexpected colour choices. Nature is also a distinctive key to their designs, harmoniously blending with the buildings to semi-immerse them in the landscape. The Pavilion therefore promises to be an interesting blend of high-tech and low-tech, an experiment to seamlessly disguise the structure within the garden it is surrounded by.
SelgasCano was founded in 1998 in Madrid by husband and wife duo José Selgas and Lucia Cano. Among their works are the Silicon House and the practice’s own office, as well as the colourful youth centre in Merida, Mexico, and the Cartagena Auditorium and Congress Centre.
The 2015 Serpentine Pavilion will be open in Kensington Gardens from June 26th to October 18th 2015.
While waiting for the architectural plans to be unveiled, Homebuildlife subscribers can view our spring/summer 2015 forecast Harmony and spring/summer 2016 forecast Eco Active, which explore the tightening relationship between nature and new technologies – and the innovative and sustainable design solutions brought about by this dynamic.
– Gemma Riberti
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.