Seriously inspiring street style from Cape Town

The key looks from Cape Town's CBD area

I had the pleasure of presenting our WGSN Buyers’ Briefing at the Source Africa trade show in June, and managed to squeeze in some time for a bit of street style shooting around the fantastic city. From amazing beaches framed by breathtaking mountains, to delicious food and lovely people (I seriously wouldn’t mind a transfer 😉 )

I headed to the CBD area, particularly Kloof Street, Bree Street and Long Street to snap some trendy people and get an idea of key looks. I had a coffee at hipster-central Yours Truly café, scouted for exciting new local designers at the AKJP store next door and started my hunt…

While it was a relatively quiet mid-week afternoon in the winter (even though it was like 25 degrees!), so not exactly heaving with people, I spotted quite a lot of interesting looks and notice some key trends throughout.

Check them out below:

Print, print, print:

Cape Town-002

cape town print

cape town print 8

cape town print 2

I should definitely take a leaf out of hip Cape Towners’ book and learn a thing or two about how to wear print & pattern.  Men and women alike, they really know how to lift a casual outfit with vibrant motifs and bright colours, particularly for accessories and footwear

Denim is king:

Cape Town-008

Cape town 004


cape town 018

Double denim styling was everywhere for both women and men, but also trucker jackets, cropped skater jeans and dungarees.

Accessorize as if there’s no tomorrow:

Cape Town-007

Cape Town-065

Cape Town-019

Hats, turbans, jewellery, headbands, you name it. The city loves its accessories and the style stars here aren’t afraid to experiment.

Skater looks:

cape town skate

Cape Town-045

Skateboarding and streetwear influences were seen in abundance, particularly for young men.  Skinny cropped jeans, battered Vans and cool caps of course, but I particularly loved the more elevated styles, particularly this striking tonal look worn by the gentleman here:

Cape Town-001

Want more? Here’s the one key jacket you NEED in your closet this season.

Like this? Join WGSN for global womenswear trends, key colour updates and more.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.