Sergio Rossi’s Boudouir


Luxury Italian footwear designer Sergio Rossi has unveiled a new store concept that pays tribute to the femme fatale.


Holding post since 1996 the flagship is located nearby the ultimate stomping ground for luxury retailers, the Spanish Steps. This flagship in Rome is the first of many to undergo the makeover performed by London based firm Studioisle.



Facing the Piazza are four front windows on an 18th century stucco facade which offer a glimpse into the rooms of the boutique.
The second room, where all the magic happens, is less visible from the street. The design philosophy here plays upon the mysteriousness of women and the boudoir while mimicking the brands designs that put seduction and comfort on a pedestal.


No bachelorette pad is complete without plush, curvy velvet lounge chairs, a black and white marble floor and an array of mirrors so as to see your soon-to-be strutting partner from every angle.

Sergio Rossi

Piazza di Spagna 97/100 /  39 06 6783245

Photos: Courtesy of WWD

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