SEOUL: Gentle Monster × Quantum Project
By Maria Mao

Korean eyewear brand Gentle Monster conveys cool store concept through Quantum project that rotates every 25 days in different themes.

Jan 20, 2015


Korean eyewear brand Gentle Monster is at the forefront of exceptional craftsmanship and innovative eyewear concepts in Korea. Its use of animal bones, vintage leathers and dynamic colours and motifs convey a futuristic glamour and effortless cool – as does the design of its spaces in various showrooms. The second showroom stands out in the young and chic neighbourhood of university area Hongdae, where the 3-storey space dedicates its first floor to art project Quantum that rotates every 25 days with different themes. ENCOUNTER is the latest in a series of art invasions. In collaboration with Korean design trio NEN, the 14th edition of the project features a light installation that interacts with physical gestures, allowing viewers a fresh experience of light, space and boundary.

Prior to ENCOUNTER, the space has witnessed 13 collaborations with artists for themes such as OFF, a reproduction of a greenhouse using lightweight fabrics and wool; IN BETWEEN, an electronic reflection of emotions; VISIT, a glass craft workshop, and BEFORE SUNSET, an interactive LED and dancing performance. – Maria Mao Cui

Gentle Monster Hongdae Showroom

404-5 Seogyo-dong, Mapo-gu / 82 (0)2 3144 0864

Images courtesy of Gentle Monster



  • I’νe been browsіng on-line greater than tҺree hours nowadays, but I never discovered any attention-grabbing artiϲle like yourѕ.
    It’s pretty price enough for me. In my view, if all webmaѕters and bloggers made
    just right content material ass you did, the net shall be a lot
    more helpfսl than ever before.

    Herе is my web site: mont blanc nyc

Subscribe to WGSN

Request a demo to see WGSN for yourself.

Related stories

5 photos
8 Need-To-Know Key Travel Trends For 2017

7 photos
The WGSN Travel A-List: Antwerp, San Francisco, and Seoul

6 photos
The WGSN Travel A-List: Boston, Reykjavik and Kyoto

7 photos
The Travel A-List: Your WGSN guide to the coolest new locations

Airbnb launches organised tours with a twist