Korean eyewear brand Gentle Monster conveys cool store concept through Quantum project that rotates every 25 days in different themes.
Korean eyewear brand Gentle Monster is at the forefront of exceptional craftsmanship and innovative eyewear concepts in Korea. Its use of animal bones, vintage leathers and dynamic colours and motifs convey a futuristic glamour and effortless cool – as does the design of its spaces in various showrooms. The second showroom stands out in the young and chic neighbourhood of university area Hongdae, where the 3-storey space dedicates its first floor to art project Quantum that rotates every 25 days with different themes. ENCOUNTER is the latest in a series of art invasions. In collaboration with Korean design trio NEN, the 14th edition of the project features a light installation that interacts with physical gestures, allowing viewers a fresh experience of light, space and boundary.
Prior to ENCOUNTER, the space has witnessed 13 collaborations with artists for themes such as OFF, a reproduction of a greenhouse using lightweight fabrics and wool; IN BETWEEN, an electronic reflection of emotions; VISIT, a glass craft workshop, and BEFORE SUNSET, an interactive LED and dancing performance. – Maria Mao Cui
404-5 Seogyo-dong, Mapo-gu / 82 (0)2 3144 0864
Images courtesy of Gentle Monster