The London retail destination plans to be more attractive to shoppers by spending £300m to expand its accessories offering. WGSN’s Sandra Halliday reports
Selfridges, the London department store, has big plans for accessories with its high-end accessories space set to triple by 2018. Today, it unveiled the first look at its accessories hall and revealed plans to expand the area over the coming years to 60,000 sq ft offering 70,000 items. It wants to create “the ultimate global destination for luxury accessories” at its flagship on Oxford Street, London.
— Selfridges (@Selfridges) November 23, 2016
Along with a revamped Duke Street facade that will maximise its proximity to the Bond Street Crossrail station that opens in two years’ time, the company is spending around £300m on the works.
For the accessories area, the retailer is working with architect David Chipperfield to “bring greater meaning to each purchase” and “reinforce customers’ appreciation of each product as a true investment rather than just a commodity”.
Unlike its giant shoe area, there will be no dividing walls, apart from those that hide the works as they go on, as the retailer will open its new space in three phases over the course of almost two years, with the full space completed by spring 2018.
The company said the new plans fulfil founder Harry Gordon Selfridge’s aim to have a unified block covering the Oxford Street, Orchard Street, Wigmore Street and Duke Street quadrant.
STAY UP TO DATE: You want the need-to-know news, right? Our journalists deliver a daily curation of the most important industry happenings. Sound good? Join WGSN.