Sep 13, 2018 | By Lourdes Linares
Get more Denim insights as a WGSN subscriber
Self Edge’s denim experts explain the truth behind premium selvedge myths.
Despite the wealth of knowledge available on many of today’s denim blogs and forums, there are still a lot of misconceptions and misguided advice given on the care of raw denim. Have you ever been told not to wash your premium selvedge denim? Or to put it in the freezer? Or to take it to the ocean and scrub it with sand? Or to wear it in a full bathtub? In this video, The Crosby Press sits down with denim gurus Kiya Babzani (Self Edge founder) and Andrew Chen (Self Edge NY; 3sixteen) to set the story straight on these fallacies, and find out the true methods for premium selvedge care.
Like what you hear? Then take a visit to Self Edge’s webstore and check out their selection of fine Japanese denim and own label, 3sixteen.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.