Nov 15, 2017 | By WGSN Insider
Aug 08, 2016
By Sarah Owen
If you’ve ever wondered where some of the most influential and inspiring leaders and innovators of today gather to brainstorm, network and play, look no further. Noted as “a Harvard for culture”, the creators of PTTOW! (that stands for Plan to take on the World in case you didn’t know) launched the first WORLDZ event that took place earlier last week at the Skirball Cultural Center in Los Angeles.
Roman Tsunder, the CEO of WORLDZ may as well be allergic to the word ‘conference’ (and trust me, this wasn’t anything close to your typical marketing event or SXSW) creating the invite-only, future-focused summit as a cultural marketing ground for CEO’s and CMO’s alike to inspire and learn from each other.
The boxing gloves came off as execs from different consumer-facing brands (think Vans, Samsung and LVMH) and publishing platforms (such as VICE and Facebook) immersed themselves in classroom-inspired workshops and motivating keynote speeches, to leave a little more connected, and more importantly, more driven to “do good” in their respective field.
While we were lucky enough to get a peek behind the proverbial curtain and were exposed to PTTOW!’s welcoming take on radical inclusion, we also left with a handful of learnings. Here are a few insights worth sharing:
Subscribers should look out for the full report live on the main WGSN site this week, and for more information sign up here.
Follow WGSN senior editor, Sarah Owen for live updates on Twitter.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.