The invite-only event garnering attention for being a “Harvard for culture”. Step inside WorldZ for a few key learnings from some of the world’s biggest brains.
If you’ve ever wondered where some of the most influential and inspiring leaders and innovators of today gather to brainstorm, network and play, look no further. Noted as “a Harvard for culture”, the creators of PTTOW! (that stands for Plan to take on the World in case you didn’t know) launched the first WORLDZ event that took place earlier last week at the Skirball Cultural Center in Los Angeles.
Roman Tsunder, the CEO of WORLDZ may as well be allergic to the word ‘conference’ (and trust me, this wasn’t anything close to your typical marketing event or SXSW) creating the invite-only, future-focused summit as a cultural marketing ground for CEO’s and CMO’s alike to inspire and learn from each other.
The boxing gloves came off as execs from different consumer-facing brands (think Vans, Samsung and LVMH) and publishing platforms (such as VICE and Facebook) immersed themselves in classroom-inspired workshops and motivating keynote speeches, to leave a little more connected, and more importantly, more driven to “do good” in their respective field.
While we were lucky enough to get a peek behind the proverbial curtain and were exposed to PTTOW!’s welcoming take on radical inclusion, we also left with a handful of learnings. Here are a few insights worth sharing:
- Via the power of artificial intelligence, Dr Peter Diamandis (founder of XPRIZE) believes that the poorest child on the planet and the child of a billionaire will have the same education and health care delivered to them as the world of 2.9 billion connected people evolves to a world of 8 billion connected people in the next five years.
- LVMH’s Chief Digital Officer, Ian Rogers got real about marketing in the digital age: “For the first time, marketing starts with great product; without it, you don’t stand a chance.” Then brands can lead on to budgets, strategy, storytelling and recruiting advocates. “It forces you to have a comprehensive campaign. You have to know what you’re doing from the jump.” He also noted that beauty brands are the ones leading in the digital race: “the make-up brands are living in the future.”
- Doing good pays off: Lululemon’s CEO, Laurent Potdevin is convinced that “the more soul and purpose you have as an organisation, the more profitable you will be.” The fashion activewear brand lives on three pillars: “trust breeds magic, listening, and purpose,” adding that “when life works, work works.”
- Gen Z has spawned a reinvention of retail, inspiring Beautycon to use festivals and events as a testing ground. Moj Mahdara, Beautycon’s CEO spoke about this booming demographic and how they’re in the business of FOMO (fear of missing out): “The experience and product we’re creating is FOMO”
- Only 555 people have ever been to space (90% of those people male!) and Virgin Galactic’s CEO, George Whitesides is changing that when they launch commercial space travel next year for around $250,000 a seat.
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