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Scotch & Soda

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Originally launched as Scotch in 1985, the Amsterdam based Scotch & Soda has become a perennial favorite among locals and foreign fashion followers alike since its revival in 2000.

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From sophisticated tweed blazers and finely tailored trousers to comfy cotton t-shirts and handsomely rugged jeans, their easy-to-wear pieces flawlessly fuse vintage inspiration with contemporary design.

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The store in the Huidenstraat was designed as a concept store with the idea being to present only one piece of each garment from the men’s (Scotch & Soda) and women’s (Maison Scotch) collections.

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Located in the popular “nine streets” area the comfortable, loft-like space juxtaposes exposed brick with soft white walls and dark wood panels.

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Find antique displays thoughtfully curated throughout the store that mirror their fusion focused design philosophy.

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In an effort to promote this concept store and the recently launched Maison Scotch a handwritten love letter – red ribbon and all – was attached to bicycles around Amsterdam.

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Hopeless romantics who called (or texted) the phone number on the note and followed the request, “Just come to Huidenstraat 3-5 and ask for M,” received a Scotch & Soda goodie bag.

Scotch & Soda

Huidenstraat 3-5 1016 / 31 (0)207883230

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