Scandinavian Denim Runway Highlights

We continue our coverage on the latest runways for F/W 12, handpicking the strongest and most influential denim shows from Copenhagen and Stockholm.

Cheap Monday

Amidst the participating labels and designers showcasing their upcoming collections, Cheap Monday advanced a comprehensive review of its heavily layered winter-ready arrangement. The label made sufficient use of juxtaposition, styling tight-fitting garments alongside loose-hanging outerwear pieces and accessories. The inspiration of  “the evolution of nature” shaped an interesting assortment of denim washes and effects and served as reference for prints and colors. A martial arts influence was also noticeable through their choice of activewear touches, paperbag waists, folded layering, kimono shaped tops and super wide trousers (our personal favorite).

The Local Firm

Founded in 2007, The Local Firm is a Sweden-based fashion jeans brand with a distinctive design code that combines high fashion with innovative jeans design. For the F/W 12 season, The Local Firm´s inspiration drew upon the late European Industrial age.  The concept “reinterpreted grunge” stood for off-hand layering and clashed with a crossover wardrobe, while keeping the ambience of The Local Firm ́s grey-black industrial feel. With a relaxed presentation of muted streetwear, the label played with coated surfaces, defaced graffitied shirts, signature paneled denims, and assortment of soft and subtle color-blocked  knits.


Frontiers of Quebec 1924, also known as FQ1924, is a new line of Men’s sportswear with an Ivy League sensibility that reads like a thick, hard-cover history book. Inspired by a group of Danish settlers into Quebec in the early 1900’s, FQ1924 pays homage to the courage, curiosity and venturous mindset demonstrated by this frontier spirit. The latest collection delivered a line of casual, sporty looks with a rugged workwear theme running through its core. Drawing upon denim’s deep roots and heritage, the label presented a mix of rugged chore coats, laundered field shirts and tough denim pants (rolled above the ankle) as well as crisp laser-laundered plaid shirts. Additional vintage suitcases and Redwing-inspired logger boots channeled the authentic looks of their frontier ancestors.


With his “Imperial” collection, designer Silas Adler set a tone that seemed to be Copenhagen’s next big trend: Russian culture and Moscow before the fall of the Iron Curtain (also referenced by Asger Juel Larsen). But this is Soulland after all, so modern, casual and college are thrown in the mix, along with the introduction of new updates like the use of Russian tattoo embroidery on their signature drawstring pants. Jeans were styled alongside varsity jackets, short city trenches, brushed denims shirts, cardigans and peacoats to deliver their unique spin on urban menswear. The color palette emphasized a preppy attitude with vanilla, seafoam, midnight blues and emerald green accents all combined.


The overall design concept of Velour’s F/W 12 collection sprung out of a feel-good preppy look, with classic schoolboy uniforms redesigned in a new stylish and effortless way. Their typical Swedish influences were reflected through neat shirt and jean combinations in sober color palettes that screamed Ivy League. A tan suede trucker combined with stonewashed denim took a more American West approach.

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