May 17, 2017 | By Samuel Trotman
Get more Denim insights as a WGSN subscriber
Cheap Monday showed their S/S 13 fashion show at a skatepark in Stockholm during Mercedes-Benz Fashion Week as well as live-streamed the event on their website and Facebook Page so fans all over the world could see the show. Known for their idiosyncratic designs and avant-garde denim, the Stockholm-based brand focused on anomalies such as the androgynous or genderless throughout the collection. This resulted in women in low-slung slouchy pants and oversized chore coats, while long haired men were styled in 70s flares and fitted truckers. A strong 90s theme was felt throughout the collection with stone-washed denims, shredded denims and Catherine Hamlet style slogan T-shirts.
Whyred introduced Calypso Punk, a nostalgic look to the early eighties in New York: neon disco, New Wave and rock ‘n’ roll flooding the streets with fanzines and independent publications. The collection was inspired by New Wave, Wet Magazine and legendary figure, from Richard Hell, Nick Cave, Bobby Gillespie and The Gun Club to Lydia Lunch, Nina Hagen and Debbie Harry for the tough and extraordinary woman. Color and print were central themes throughout the collection with a kaleidoscope palette of pop brights and geometric prints. Synthetic blue jackets were tempered against emergency orange layers while printed patterns of snake, leopard and jungle were screened onto pants.
Boomerang’s outdoorsy, stark Swedish aesthetic was ever present in their S/S 13 runway show. The brand looked to the seas to create a distinctly nautical collection with a top-deck runway setting on a clipper. Layered shades of indigo in cold, grey-cast shades were interspersed with pops of preppy color and playful stripes. The collection certainly gave off a smart-casual attitude with on-trend short sleeved shirts, neat blazers and chinos dominating the collection. The women’s highlight was a floor-length, button-down denim skirt, an emerging item for next Summer.
This big player in the Danish fashion scene often dabbles with denim items to complement its casual-chic separates, and S/S 13 was no exception. The brand played with some long-standing denim trends for their Summer runway show but managed to re-work the concepts for a fresh and directional slant. For men, both indigo fabric blocking and micro prints were tapped to update classic silhouettes like the modernized trucker and the button-down shirt. In the women’s remit the design team created a re-worked and upsized floral in muted fall shades and antiqued indigo on an ecru ground, proving that the printed denim trend will still be around next Summer.
Denmark label Ganni took part in Alt for Damerne annual award show Guldknappen – an award given a brand who has distinguished itself in the Danish fashion industry. The distinctively lady-like fashion brand won ‘Sølvtråden’ (the award to new groundbreaking and promising styles) with its mix of active, edgy designs with a playful, feminine attitude. Lightweight pastel indigos were subtly mixed with denim-look suedes on sporty sets and floor-length skirts. A strong chambray presence kept the runway looking clean and sporty with simple tees and shirt-tail dolphin-vent skirts sharpening up the other simple silhouettes. The highlight of the collection was the allover printed, skin-tight jumpsuit: a clear activewear item teamed with matching cap.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.