Sarah Jessica Parker’s shoe line SJP heads to Amazon Fashion in Europe

From October 2017, European based fans of Sarah Jessica Parker will be able to purchase her shoe line SJP, through Amazon.

The SJP shoe line was started back in 2014 by Parker, the actress best known for her role as Carrie Bradshaw in Sex and The City, a show which gave high end luxury shoes and clothes, just as much airtime as the dating storylines.

The shoe line has been a success for the actress, and after originally launching exclusively with Nordstrom in the US, the line is now also sold through Amazon Fashion. Parker also expanded into brick and mortar in the US last December, with her first SJP by Sarah Jessica Parker store at the MGM National Harbor in Maryland. However, this new retail partnership, which has just been announced will see the shoe line made available to a wider market through Amazon Fashion’s European shopping site.

“The chance to collaborate with Amazon Fashion in Europe is a massively exciting opportunity,” said Parker. “Amazon offers great support to its brands and designers and an exceptional experience for all its customers. After launching my collection with Amazon in the States nearly one year ago, we are now looking forward to curating a beautiful, creative and appealing collection for European customers. Linking arms with Amazon Fashion in Europe is a great privilege for us, and we’re looking forward to continuing to grow this relationship together.”

Sarah Jessica Parker’s Autumn/Winter 17 shoe collection will be available at the Amazon.co.uk Fashion Store from October. New styles will be introduced for the launch as well as three new colours of the ‘Fawn’ court shoe – ‘Dash’, ‘Flirt’ and ‘Wink’, exclusive to Amazon Fashion. The shoe will also come with an SJP dust bag personally signed by Parker.

Speaking aabout the collaboration Susan Saideman, Vice President for Amazon Fashion Europe said, “We know that Sarah Jessica Parker’s shoe collection is one that our customers in the United Kingdom will love. Previous collections have been in high demand in the US and now our customers across Europe can benefit from an expansive selection including some exclusive colours only available at Amazon.”

This move makes sense for Amazon, which has had reported successes in new markets. The recent Q1 revenue results revealed earlier this year saw the e-tail mega-giant turn a profit that smashed analysts’ expectations and proved that the success story isn’t anywhere close to slowing down. The company is embedding its e-tail ops in more international markets that ever, with more and more consumers buying their clothes and shoes via its giant marketplace and also getting their entertainment and styling tips through one arm or another of Amazon’s global powerhouse.


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