Salvatore Ferragamo



Milan: Inspired by Jacques Deray’s 1969 film, La Piscine, Massimiliano Giornetti’s second women’s collection for Ferragamo was full of luxurious leisurewear. Although the film is set in the late 60s, Giornetti didn’t want the clothes to feel “nostalgic” but hoped instead to capture the film’s overall “free-spirit, bohemian, gypsy attitude.” The designer successfully achieved the mood and also effectively translated it to suit the Ferragamo aesthetic. With crochet dresses and swimwear, belly-baring crop-tops, strappy maxi dresses and YSL-like peasant looks, Giornetti conjured the 60s-70s haute- hippie gypset mood. Meanwhile, exquisitely tailored suiting, sumptuous leather accessories, and a rich color palette held on to the label’s classically luxe look. Masculine double-breasted cuts, lace-up details, and gold suede skirts glamorously referenced the 1970s, as did a finale of voluminous see-through peasant gowns that were shown over swimwear at the closing. There were almost no prints and Giornetti kept details to a minimum, allowing for opulent materials and fine craftsmanship to take center stage. A solid assortment of basic styles balanced the more directional items. Without abandoning the brand’s dependable luxe simplicity, La Piscine‘s free-sprited essence was established.

View Collection Images

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.