Sep 24, 2018 | By Lourdes Linares
Get more Denim insights as a WGSN subscriber
We rounded up the recent denim highlights from Milan’s runways for S/S 11 inspiration:
This season, the duo tapped into a few ideas that have been in the fashion psyche of late, namely floral prints, innocent country life and the 70s. All proved to be a natural fit for the label’s romantic, glamorous, very Italian aesthetic. The bucolic mood was explored with picnic ginghams – in printed and crochet form, classic bluebell-colored denim, and humble linens worked into bloomer shorts and culottes. For the full show, click here.
Quirky styling and a distinctly androgynous look for DSquared2 saw models sporting menswear looks complete with flat Oxfords and straw fedoras. Denim bottoms and cardigans with oversized boyfriend shorts, pleat-front trousers, preppy plaid pants, oxford shirts and double-breasted jackets rounded out the offerings. For the full show, click here.
Design duo Maurizio Modica and Pierfrancesco Gigliotti are known for taking a theme and running with it. In a complete 180°-turn from last season’s gothic rock-vixen, this season’s girl was all about light, sheer ethereal bliss. Most press came from the display of beer-swigging, water-throwing, dancing models that paraded down the catwalk, but the clothes themselves represent a true shift in the Juniors market. Denim was soft, light and washed down to baby blue with 70s palazzo pants and bodice tops as stand-out items. For the full show, click here.
Iceberg presented a distinctly outdoorsy look with forest green, tan leather and soft mustard in their color palette. Denim featured heavily in the line-up and light, laundered and drapey indigo dominated. Peg-legged boyfriend fits as well as oversized denim T-shirts were statement pieces. For the full show, click here.
Moschino certainly re-visited their 80s archive for this fun, brash and bold show. Jardini, perhaps ironically, played with the most notorious denim style: the mom jean; high-waisted, full-hipped, tapered and rolled up, the styles recalled the maligned 1980s versions, but crisp white tops and tailored blazers gave them a more put-together look. For the full show, click here.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.