8 hours ago | By Emma Grace Bailey
Get more with a WGSN membership. Click for a demo.
Aug 19, 2013
By Theresa Yee
Birchbox is taking bespoke beauty to a new level: the direct mail beauty brand partnered with New York designers, Ruffian, to launch a debut nail lacquer collection, available exclusively on Birchbox.com and just in time for New York Fashion Week.
Through crowdsourcing, Birchbox selected the exclusive Ruffian nail polish shades via Facebook in February and the shades were inspired by the Ruffian SS 14 collection, and the three yet-to-be-announced winning shades will be featured on the runway during NYFW this September. “The Crowdsourced Collection” ($10 per polish, $24 for trio set) exclusively on birchbox.com.
Which ones do you think will grace the catwalk?
— Glynnis Mapp, Stylesight Beauty Editor
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.