Birchbox x Ruffian nail polishes launch for New York Fashion Week
By Theresa Yee

Ruffian launches a debut nail polish line with with designer-inspired “crowdsourced” shades.

Aug 19, 2013


Birchbox is taking bespoke beauty to a new level: the direct mail beauty brand partnered with New York designers, Ruffian, to launch a debut nail lacquer collection, available exclusively on and just in time for New York Fashion Week.


Through crowdsourcing, Birchbox selected the exclusive Ruffian nail polish shades via Facebook in February and the shades were inspired by the Ruffian SS 14 collection, and the three yet-to-be-announced winning shades will be featured on the runway during NYFW this September. “The Crowdsourced Collection” ($10 per polish, $24 for trio set) exclusively on

Which ones do you think will grace the catwalk?

— Glynnis Mapp, Stylesight Beauty Editor 

Subscribe to WGSN

Get more with a WGSN membership. Click for a demo.

Related stories

Party Makeup look
The Beauty-Full Week: 5 makeup essentials for the party season

4 min
#ICYMI Day 10: Kenzo World

2 photos
#ICYMI Day 6: Glossier Mask Duo (from the coolest beauty brand on the block)

The Beauty-Full Week: Top 5 beauty gifts not to miss

Body Tattoo inspiration and designs
6 photos
Body Tattoos: The Ultimate Instagram Inspiration