7 hours ago | By Lourdes Linares
Get more Denim insights as a WGSN subscriber
Denim design legend Ralph Lauren showcases his latest RRL Holiday 12 collection with a faithful tribute to Nashville, Tennessee – the heart of the country music.
Beginning in the mid 1950s, and reaching its peak during the early 1960s, the Nashville sound turned country music into a multimillion-dollar industry. Under the direction of producers such as Chet Atkins, Owen Bradley, and later Billy Sherrill, the sound brought country music to a diverse audience and helped revive country as it emerged from a commercially fallow period. For Holiday ’12, the highly exclusive wing of Ralph Lauren pay tribute to this this scene in their latest ‘faithful reproduction’ campaign for RRL.
Shot and directed by RRL lookbook photographer and filmmaker, Dikayl Rimmasch, the shadow-y sepia toned film follows local singers Eddie Cleandening and Lester Peabody as they take to the stage in a timeless wardrobe of Western inspired staples. The attention to detail, from the styling, backdrop to the cars and grainy film is incredible, momentarily convincing you that it was genuine vintage footage from the early 50s. As always Ralph Lauren’s RRL design team take their holistic approach to styling, playing costumiers extraodinaire and delivering a total style that perfectly compliments the film aesthetic. From rare original pieces to replica embroidered shirts and wide brimmed hats the items and pieces throughout the film are all part of the holistic approach that exemplifies the soul and lifestyle of the brand.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.