Apr 02, 2019 | By Joanne Thomas
Last night the Active Team was invited to a lovely soirée in Downtown New York City to check out the new ROXY x DVF collaboration. Since we’re massive fans of both brands, it was a pleasure to see how these unique labels came together to create a range of bikinis, neoprene vests, swimwear and coverups. The event was held at the Quiksilver, ROXY and DC flagship store in SOHO, where the entire interior was transformed into a total party atmosphere.
The collection boasts key details from Diane von Furstenberg’s acute design eye…complete with gorgeous DVF prints and lively color palettes in a sophisticated aesthetic, but not too grownup for a ROXY girl.
Attendees included actress Vanessa Hudgens (who is appearing in the upcoming and highly anticipated film, Spring Breakers), pro surfers Kelia Moniz and Monyca Bryne-Wickey (who are the faces of the collection) and ROXY Vice President of Marketing, Danielle Beck.
Left to right: Kelia Moniz, Vanessa Hudgens and Monyca Byrne-Wickey
A big thanks goes out to the MFA crew, ROXY and DVF. And of course, thanks for the inspiration Diane!
“Follow your heart and dare! Love, Diane”
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.