Rosa Cha


In his first outing for Rosa Cha, Brazilian design sensation Alexandre Herchcovitch explored the progression of mid-century swimwear and re-envisioned it for the modern woman.  The runway show started off with a classic 1950s ingénue look: a polka-dotted high-waisted brief paired with a tie-back push-up bra and topped off with a bright headband.  Then Herchcovitch updated glamour girl get-ups with this season’s popular chambray, arranged in scuba-inspired panels.  Playful pin-up suits gradually gave way to a more angular 1960s Mod sensibility, with polished silhouettes enhanced by fractals of black and white stripes .  At the end, these retro looks blossomed into a futuristic technicolor explosion of peek-a-boo macramé, billowing robes and chunky accessories, representing a woman who has finally grown up and is not afraid to stand out.

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  • Doris

    I’m Loveing the swim wear for 2010 I look forward to seeing it out on the market!

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