May 24, 2017 | By Samuel Trotman
The teasing is finally over as Rita Ora’s hugely awaited collaboration with adidas Originals is finally launched. The sleek ‘Black Collection’ features varsity style chenille patches, leather fabrics, yellow accents and glow in the dark detailing.
The launch is accompanied by a short video entitled “#unstoppable”, in which Rita talks about living in the moment and saying goodbye to barriers and obstacles, and indeed becoming #unstoppable.
The collection launches exclusively at adidas Originals stores and online on August 21
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.