Oct 19, 2017 | By Lourdes Linares
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Channeling their rich California roots and handcrafted work ethic, Pasadena-based Rising Sun & Co. Jeans release this short film in collaboration with folk noir band, RT n’ the 44s.
The latest Rising Sun collection sees founder, Mike Hodis bring his collection to life working with videographer, Natalie Young, folk noir band RT n’ the 44s and production by The Readmond Company. Like their first lookbook, Hodis invites his Pasadena crew and local musician friends to join the party, heading over to Bobby Green Hot Rod shop in Burbank to shoot their latest collection. Centered around the vintage workshop, the film follows a true narrative of the DIY bands formation back in 2007 when Swimmy Webb and RT Valine began handcrafting instruments from tin, 2×4s and salvaged parts in an attempt to make music from junk. As you can see from the results, Rising Sun’s beautifully tailored, turn-of-the-century wardrobe provides the perfect complement to the band’s handcrafted sound, making the film look and sound as if it were straight from the early 1900s.
Playing along to the feature track “Gimmie The Munny Hunny“, the band is kitted out in Rising Sun’s latest collection of dusty road wash indigos, duck canvases and cotton jersey knits. Key pieces like indigo raw selvedge jeans, ranch hand jackets, and canvas vests and machinist caps all make appearances.
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