Rising Sun: First Ever Lookbook

We’re big fans of Mike Hodis’ Rising Sun & Co label, based in Pasadena, CA, and were pretty excited when we saw they released their first ever lookbook for F/W 11. The brand have a very strong visual aesthetic with perfect historic references and a heart and soul rooted in American craftsmanship.

What better location for the brand’s first shoot than a remote ranch in Altadena?! While drinking beer out of mason jars the Rising Sun crew and extended friends played and listened to live music. Mike describes on his blog:

“The entire day, with the place and the clothes, harkened back to a simpler time. The end result was a glimpse into what occurs when like-minded individuals come together for a common cause. Thus was formed Rising Sun & Co’s first lookbook”

The hardcover bound book can be purchased for $50 at the Rising Sun & Co. store in October. For those who love getting mail, shoot them a email to have it shipped right to your door in all its high-gloss glory.

Accompanying the lookbook is a beautiful behind-the-scenes video filmed and edited by Dan Farnam… take a look below.

Untitled from Rising Sun on Vimeo.

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