Rihanna for River Island S/S 13
By Samuel Trotman

Stylesight highlights the key denim looks from Rihanna’s debut collaboration with London high street retailer River Island.

Feb 26, 2013
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Stylesight highlights the key denim looks from Rihanna’s debut collaboration with London high street retailer River Island.

The Spring/Summer 13 Rihanna for River Island collection made its global debut during London Fashion Week’s F/W 13 schedule last week to a packed audience of international press and fans alike. The highly anticipated collaboration between the international singer and high street retailer was debuted on Saturday, February 16 through an unusual show space; it was presented through a set of tiered boxes rather than a traditional runway.

The collection was created with her River Island co-designer, Adam Selman who works with the singer on her tour costumes, including her 2012 Victoria’s Secret outfit. Both Selman and Rihanna have been working on the collection since June last year, which Selman described as, “urban inspired, unfussy with a hint of uptown” and is targeted at “cool, hip girls who aren’t super thin.” The collection channels a strong 90s aesthetic — a true reflection of Rihanna’s style — and features a well-edited selection of denim separates like micro denim bib tops, tie-waist skirts and slouchy layered pants in stonewashed accents that are true to the era.

In an article with Vogue Rihanna said, “Launching at London Fashion Week is a dream come true for me. I have wanted to design my own collection for a long time and to present my collection for River Island alongside all of the other great design talent at LFW is a real privilege. I can’t wait to see the reaction from my fans and the fashion press!”

Selman and Rihanna will soon start working on their next collection for River Island – this time for F/W 13. The collection will launch internationally in River Island stores and online Tuesday, March 5, and will be stocked at Opening Ceremony in the U.S. and Japan.

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