Jun 11, 2018 | By Nick Paget
Request a demo to experience WGSN.
New York: For the second season in a row, Richard Chai chose to showcase Love, his more affordable contemporary line, at Bryant Park — a smart decision given the present economy. The former Marc by Marc Jacobs design director flashed back to the similar angst-filled days of the early 90s for his latest collection. However, if Jacobs’ vision of grunge was covered with a layer of grime, then Chai’s was viewed through rose-colored glasses. Feminine, floral-printed blouses topped maxi tube skirts and diaphanous wide-legged pants to craft a long and languid silhouette. The layering went even further with flounced silk dresses, sequined sweaters, basic tees and oversized yet well-tailored boyfriend coats thrown into the mix. Lightweight fabrics and a soft color palette of washed-out blush tones with military blues and greens lent a trans-seasonal appeal and also kept the looks effortlessly effervescent. In typical grunge fashion, chunky work boots (courtesy of Timberland) and fingerless gloves complemented everything from maxi dresses to easy trousers. With this collection of wearable yet well-designed basic and fashion separates, Chai seems to have struck a winning formula that extends beyond the contemporary market.
See: Runway Roadmap > Soft Grunge.
View Collection Images
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.