Sep 21, 2018 | By Alice Gividen
Mar 01, 2018
By Nigel Taylor
Burberry’s new chief creative officer will be Riccardo Tisci, replacing Christopher Bailey on March 12. The market reacted positively to the news with its shares up almost 4% in mid-morning trade.
The high profile designer, known for his theatrical shows and campaigns, will direct all Burberry artistic output, with his first collection scheduled for September. The former 12-year Givenchy designer will be based in London.
Burberry CEO Marco Gobbetti said: “Riccardo is one of the most talented designers of our time. His designs have an elegance that is contemporary and his skill in blending streetwear with high fashion is highly relevant to today’s luxury consumer. Riccardo’s creative vision will reinforce the ambitions we have for Burberry and position the brand firmly in luxury.”
Tisci, who is a graduate of Central Saint Martins in London, added: “I am honoured and delighted to be joining Burberry as its new chief creative officer and reuniting with Marco Gobbetti. I have an enormous respect for Burberry’s British heritage and global appeal and I am excited about the potential of this exceptional brand.”
The two had collaborated closely when Gobbetti was CEO of Givenchy from 2004-08.
Burberry emphasised that Tisci has a reputation “for surrounding himself with a diverse group of collaborators, from creating costumes for work by performance artist Marina Abramovic through to directing the artwork for the multi-award winning ‘Watch the Throne’ album by Jay Z and Kanye West”.
He has also designed the stage outfits for world tours of Madonna, Beyoncé and Rihanna, “introducing his aesthetic to an ever-widening audience.” But his work doesn’t only impact the high-end and he has also collaborated with Nike and earlier in his career worked at Puma. That’s crucial in the modern luxury sector where awareness of sports style and what’s being worn on the street is an important creative element.
Missed out on Christopher Bailey’s final collection for Burberry? Read it here.
For all things fashion, head to WGSN’s main site for more industry updates and analysis.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.