18 hours ago | By Daisy Schofield
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Oct 18, 2010
Ralph Lauren re-launched his flagship in the historic Rhinelander Mansion on Madison Avenue. This Beaux-Arts treasure is now a haberdashery housing a full range of Lauren’s men’s collections.
A custom Polo touch screen.
The Polo line and an edited selection of Purple Label are located on the ground floor of the French Renaissance Revival Mansion while upstairs the complete collection of the latter is showcased alongside hand-tailored suits and sportswear.
The decor in each room has been refurnished with antiques, art, fixtures and furniture that compliment its original neoclassical style and flawlessly mirror the merchandise in each room.
No Ralph Lauren retail palace would be complete without a nod to the private clubs of Harvard, Princeton and Yale; find the full Polo collection on three. Sharing the third floor is a coveted selection of exclusive RRL goods from flannels and denim to handmade boots and hand-painted ties.
Luxury comes to life in the Clothing Room with made-to-measure suits and Rotunda Room’s carefully curated collection of antiques and made-to-order luggage.
Moving on up, the high-tech sporting apparel of the RLX Ralph Lauren, Black label, tailoring rooms and a gifting area with exclusive collectibles are all housed on the fourth floor. The ambiance is inspired by the Porsche museum in Germany and gentlemanly hobbies of race-cars, speedboats and motorcycles.
867 Madison Avenue 10021 / 1 212 606 2100
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