Jan 12, 2017 | By Theresa Yee
Get more with a WGSN membership. Click for a demo.
Revlon has launched a new line of lipsticks in 14 shades ranging from nude and soft pink to coral and red.
The Ultra HD Lipsticks are formulated with a wax-free high-definition gel technology that delivers “true colour” with just one coat and a clear gel base that gives a smooth, weightless balmy finish. Revlon has named each shade after a flower such as hibiscus, poppy, orchid and rose – the hero shade in the collection. The lipsticks are also lightly scented with vanilla and mango.
Emma Stone stars in the campaign which sees a mirror reflection of the actress peering through a heart hand-drawn with one of the new lipsticks from the collection.
Revlon Ultra HD Lipsticks are available now.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.