Retailer Amazon to branch into home help services
By WGSN Insider

The retail giant hints at plans to expand its homecare sectors with personalised assistants for customers. WGSN’s Sandra Halliday reports.

Nov 09, 2016
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We are in a consumer age where you can get everything at the touch of a button, a taxi service, a new coat, and even a Netflix show. Now, Amazon, the world’s most dominant e-tailer, is hoping to extend its influence into every aspect of its consumer’s life, with a new service. Amazon is reported to be expanding further beyond simple retail by launching a ‘home assistant’ service so its customers can run an “errand-free” home.

The company has posted job ads in the US for “Amazon Assistants” who will be “experts in helping Amazon customers keep up their home.” The roles will include “travel to customers’ homes to provide time-saving assistance” and they will “identify opportunities to delight customers.”

The ad also said that the assistants would help in tidying up around the home, with laundry, “and help put groceries and essentials like toilet paper and paper towels away.”  The theme of assistive living features is prevalent for the retailer, as they launched the Bluetooth enabled speaker Amazon Echo with its accompanying virtual assistant Alexa in November of 2014. Alexa is an always on, always internet connected assistant that can teach you every thing from the weather for the day, to ordering goods off of Amazon.

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Amazon’s Bluetooth enabled speaker ‘Echo’

Amazon’s new ‘home assistant’ feature enables customers the opportunity to hop online and enter specifics about their living space, what cleaning needs they require and what time works best, then Amazon will connect the customer with a local service company to tend to their homecare needs.

We can expect the home assistant feature to offer consumers a more personal and individualistic home service process.

The product is expected to be another add-on to the Amazon Prime services and the job ads suggest that much of the work will be around items shoppers buy from Amazon as well as spotting products that customers might need soon.

Amazon has not commented on the news beyond the job ad postings.

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