17 hours ago | By Carlene Thomas Bailey
Dec 06, 2017
While most industries start to wind down in December, the fields of fashion and retail kick it up a notch. This week brands have been announcing a whole cost of exciting collaborations for the year ahead.
Here’s a round up of the collections to look out for:
The Cords & Co Team up with Alpha Industries.
Get ready to check out the limited edition collection of outerwear designed by The Cords & Co in collaboration with Alpha Industries. Launching in-store and online 7th December, Alpha Industries is bringing its streetwear/cool factor to corduroy, with a range of unisex jackets.
Champion teams up with three acclaimed graphic artists
Champion’s new London store is going from strength to strength since we covered its launch earlier this year. The latest talking point is a mini collection and artist series. The brand worked with three acclaimed graphic artists: Jean Jullien, Jody Barton and Yu Nagaba to create exclusive t-shirts. The shirts are available now at the Brewer Street store only.
Barbour Collaborates with Margaret Howell
Lifestyle and outerwear brand Barbour is teaming up with renowned British designer Margaret Howell on a women’s capsule collection. Margaret Howell’s clothes are known for always conjuring up nostalgic scenes – remote coastal towns, charming cottages, cozy fires, with a focus on making clothes that last. This collab will drop during the Autumn Winter 18 season and feature three different styles, all inspired by the Barbour archive which dates back to 1910.
Margaret Howell said “As an admirer of The Barbour and living with one myself for many years, I was thrilled to be asked to collaborate with the company. Delving into their archive was a real joy and very stimulating. It is great to be working with one of our heritage clothing manufacturers. For me it’s very satisfying to work on purposeful clothing that is well made and made to last.”
Acne Studios is headed to Paris Couture Week (kind of)
Acne Studios is continuing the trend of labels heading to show in Paris. This year we’ve seen Rodarte, Altuzarra and Proenza Schouler head to the city of lights. From next year Acne will be showcasing its latest collection in Paris during couture week (but not on the official couture calendar). The brand will also be combining women’s pre–collections with the main collections.
“We are always working towards creating stronger and more elevated collections. Combining pre– and main into one women’s collection will enable us to present an offering that will be even stronger and even more relevant to our customers and wholesale partners around the world,” said Mattias Magnusson, CEO.
Balenciaga is combining it Men’s and Women’s Runway Shows
No more separate shows for Balenciaga. The fashion label headed up by Demna Gvasalia announced plans to combines its men’s and women’s shows from February’s Fall 2018 shows onward.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.