Sep 18, 2017 | By Nivindya Sharma
On WGSN Insider we’ve spoken about the need for design to be inclusive, especially within the fashion industry. Retailers in this modern world need to appeal to the wide range of consumers who are looking to spend money. We’ve written (here) about the need for brands to reflect racial diversity, and the richness that comes from inviting more people and more opinions to the design table. We’ve also argued (here) about the need for more wonderful innovative fashion design projects that celebrate inclusivity and the need for a wider array of retail offerings for people with disabilities, to make their day life easier, and of course stylish.
So, we loved discovering the latest project by Sophie Morgan via BBC Stories, where she discussed her Mannequal– a mannequin to reflect wheel chair users. Her aim, as she stated on her Twitter feed, is to “change disability representation in fashion”.
Morgan designed the Mannequal, and even managed to get in to stores during the London Olympics and Paralympic Games, but since then she’s struggled to get it into mainstream store windows. So now she’s on a mission to kickstart a conversation around retail, visual merchandising and the need for more equality in shop windows.
Check out the video below:
— BBC Stories (@bbcstories) February 23, 2017
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.