2 hours ago | By WGSN Insider
We scoured the internet to find out which bras customers were snatching up online and at brick and mortar stores this season. From push-ups to unlined underwires, here are a few bestsellers we’d like to add to our lingerie drawers:
Figleaves.com – Wacoal “Petite Multiway Bra With T-Back”, $55
One of the key innovators in foundations basics, Wacoal has another winner on its hands with this thoughtfully designed “multiway” bra. The company takes the convertibility concept to a whole new level with a detachable T-back panel. Not only does the feature add stability and support to straps, but the lacy panel is pretty to boot. The bra is also detailed with a front closure for easy functioning, especially during precarious strapless situations.
Victoria’s Secret – Very Sexy “Push-Up Bra with Gel-Curve”, $48 (pictured)
Victoria’s Secret has become the go-to shop for the perfect push-up, and this gel pad option has emerged as a favorite amongst its vast selection. A short yet wide center gore allows maximum cleavage baring, and the “Infinity Edge” keeps the bra seemingly seamless under clothes. With so many push-ups to choose from, this “very sexy” bra stands out with fashion features like lace slings, rosettes and vibrant nature prints.
This classic unlined underwire from Dutch company Timpa consistently tops bestseller lists no matter where it is sold. Maybe it’s the timeless geometric pattern of the lace. Or perhaps the scooped neckline that is oh-so-flattering to the décolletage. Maybe the rotating palette of eye-pleasing hues keeps the customers coming back season after season. Whatever it is, this bra is clearly what women want, and starting at $33, the price is hard to beat.
Journelle – Chantelle “Rive Gauche T-Shirt Bra”, $82
Representing the ever-important T-shirt category is Chantelle’s Rive Gauche bra. With its perfect blend of fashion and function, it is easy to see why women find this bra hard to resist. A molded microfiber cup provides just enough support, lift and coverage to the bust; while a subtle demi cut, gauzy lace frame, decorative double-strap and prim bow lend an irresistible feminine allure.
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